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1871 – Value Proposition 101 – Do You have the Right Value Proposition?

July 25, 2018 @ 10:00 am - 11:00 am

Overview of Session:

“Value Proposition is an aggregation, or bundle, of benefits that your company offers customers”.

Did you know that the value proposition is the foundation of your business model? Join us to make sure you have a strong foundation. We will use 1871 as the case study and explore their value proposition to you. Then you will apply the value prop framework to your own business. This workshop is interactive in that we work in small teams; very fast paced!

Target Audience:

Any stage company will benefit from the Value Proposition 101 workshop. Here is some reading to review the concept of the value proposition: http://bit.ly/WDT01ValueProp http://bit.ly/WDT02ValueProp

Key Takeaways:

  • You’ll understand the Value Proposition frameworks
  • You’ll be able to apply the frameworks to your customer segments & strengthen your business model’s foundation
  • You will build supportive relationships with 1871 peers to continue your conversation on value proposition
  • You’ll impact 1871 community in a positive way when we use 1871 as our case study

Presenter Bio:

Karen Gordon is an experienced Advisor to & investor in startups, an entrepreneur, and an experienced Intrapreneur. She has lead digital transformations for billion dollar businesses as well as built companies from idea to revenue that all resulted in acquisitions. Karen’s experience is in many different industries that include publishing, telecommunications, travel, cyber security, and manufacturing to name a few. She has a keen sense of what is truly transformational as well as how to create and execute a supporting business model.

Karen is active in many areas of the startup ecosystem. Karen is currently focused on impacting the startup community with CEOfluency.com where her team of coaches are focused on getting startups investor ready by getting the founder financial fluent in their business drivers.  This means aligning the financial story with the business model. It is designed for those without any financial knowledge.


July 25, 2018
10:00 am - 11:00 am


CushWake Room 1.08
1871, 222 W Merchandise Mart Plaza #1212w
Chicago, IL 60654 United States
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