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Value Propositions: The Key for Sales and Marketing Success with Susan Silver

March 20 @ 9:30 am - 11:00 am

OVERVIEW: “I still don’t know how I got Yanni on my homepage.” – True quote from a prospective client who didn’t position his company before investing in marketing. Don’t let this very unhappy client be you! Most entrepreneurs know that a value proposition/positioning statement can help them, but oftentimes it’s low on the priority list when there are bills to pay and cash flow to generate. This workshop focuses on the 5 key things everyone should know when they talk about their business – whether it’s to potential customers, investors, agencies or your own employees. Even if you already have a positioning statement, we’ll help you look at it with fresh eyes and will give you and your team the tools to review and refine it.

BENEFITS OF ATTEND: – The 5 key things you need to know to talk about your company – Simple guidelines to help refine and tighten existing positioning statements – How to align your marketing and sales messaging to make sure those efforts work together more efficiently – How to succinctly explain what your business does in one sentence – Tools to help identify how your company is differentiated in a way that is relevant to potential customers

Bio: Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm. After spending 20 years in corporate America, including 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum in 2006. The company specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing. Susan also actively mentors in the Chicagoland entrepreneurial community, including teaching marketing at 1871, Chicago’s premier technology incubator, and at the University of Chicago’s Polsky Entrepreneurial Center’s summer accelerator. An advisor to GiveForward and ZipFit, Susan is also an intrepid traveler, passionate water skier and baker of tasty cookies.

LinkedIn Link: www.linkedin.com/in/susansilver/

Register here: https://goo.gl/ciR5sP


March 20
9:30 am - 11:00 am


IMSA Classroom
222 W. Merchandise Mart Pl. Suite 1212 Chicago, IL 60654
Chicago, 60654 United States
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