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PARTNER EVENT: Your Present and Future Brand: How to Chart and Communicate Your Positioning

July 20, 2017 @ 11:30 am - 1:00 pm

Contrary to popular belief, your brand isn’t about your company, it’s about your audiences. How do you align your business and its stakeholders to create an identity and experience that is unique and frames your mission to attract the right audiences?

This workshop takes a look into methods to examine your present values and claims as a brand and charts a path to align them with future audiences.

Who is this for:
Entrepreneurs and Product Owners seeking to understand how to better position their brand so they can attract the right audiences
Key takeaways
– Learn how to evaluate your business brand position
– Learn how to best frame your brand identity to attract the right audiences
– Understand what to focus on and what to let go when it comes to your brand identity

Demetrio P. Cardona-Maguigad is a strategist and educator in the areas of communication, design, and web technologies. As the director of strategic design at LimeRed Studio, he leads collaborative and process-driven methods between clients and design teams to uncover insights and align organizational goals towards innovative design solutions. He is also an adjunct faculty member in the Communication & Media Innovation Department at Columbia College Chicago, instructing digital strategies courses, and providing support for curriculum research and design. In the last two years, he’s mentored organizations and startups and has co-designed and facilitated NTEN’s Idea Accelerator.




This is a member only event host by 1871, DePaul is part of 1871! That means you have access to our office (at Merchandise Mart) and to their events. Students from every college across the university are welcome to apply to reserve workspace in the 1871 DePaul office. Recent DePaul alumni also have access to 1871 up to 6 months after their graduation date. Apply for access to the 1871 DePaul office through this link. Once we approve your application, you will receive instructions on how to reserve the DePaul 1.18 Space and register for workshops.


July 20, 2017
11:30 am - 1:00 pm
Event Category: