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PARTNER EVENT: Google AdWords 101

July 18 @ 11:30 am - 1:00 pm

Google AdWords doesn’t have to be scary. Whether you’re already running campaigns or just thinking about getting started, come to this workshop to learn more about Google AdWords and get all of your questions answered. We will also have AdWords coupons available for new accounts.

You will learn:
– What is Google AdWords?
– What is the difference between Search and Display Ads?
– What kind of ads can you run?
– How are AdWords campaigns organized?
– How do you write AdWords ads?
– Best practice tips and tricks

Bio: Reva Minkoff is the Founder and President of Digital4Startups Inc. and DigitalGroundUp Inc. Within the first 6 months of its founding, DigitalGroundUp won 2nd place at Chicago Booth’s SeedCon competition and was named a finalist in the Chicago Interactive Media Association’s Digital Startup Initiative. Reva was named The Founder Institute’s Female Founder Fellow, a distinction awarded to the most promising female applicant to the Founder Institute, a program from which Reva graduated in September 2012. In 2014 Reva was nominated for 3 Founder Institute Graduate Awards, including Best From the Eastern US and Best Female CEO. In 2015 Reva was named to the JUF 36 Under 36 List and Chicago Scholars 35 Under 35 Young Leaders Making An Impact List. Reva is an adjunct professor at The Loyola University of Chicago Quinlan School of Business. Reva also teaches at The StartUp Institute, Tribeca Flashpoint Academy’s Digital Professional Institute, and is a mentor at The Founder Institute and 1871.
Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP’s Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.

https://www.linkedin.com/in/revaminkoff/

 

This is a member only event host by 1871, DePaul is part of 1871! That means you have access to our office (at Merchandise Mart) and to their events. Students from every college across the university are welcome to apply to reserve workspace in the 1871 DePaul office. Recent DePaul alumni also have access to 1871 up to 6 months after their graduation date. Apply for access to the 1871 DePaul office through this link. Once we approve your application, you will receive instructions on how to reserve the DePaul 1.18 Space and register for workshops.

Details

Date:
July 18
Time:
11:30 am - 1:00 pm
Event Category:
Website:
https://member.1871.com/event/E617104195

Venue

1871 – South Classroom
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654 United States
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