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1871 – Kick-Start Your Human-Centric Marketing

February 21 @ 11:30 am - 1:00 pm

Overview of Session:

In this session, you’ll discover critical social trends shaping the way consumers are engaging with brands. Then we’ll walk through how to translate your business into a powerful and profitable marketing strategy that is simple, intuitive, clear and actionable. Includes information sharing as well as hands-on brainstorming, group work, and exclusive worksheet takeaway.

Target Audience: Business leaders thinking of marketing strategy, marketers

Key Takeaways: Understanding of how brands need to approach their markets (B2B or B2C) to succeed in today’s unique world culture; how to build a human-centric marketing strategy that is easy to execute and profitable, questions to answer / things to consider when building a brand/GTM strategy, confidence in a new and authentic way to communicate with your current and potential customers.

Presenter Bio: Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways. For more than a decade, she has been at the forefront of digital marketing: building teams and designing programs around a people-first approach that drives business results.

Register here: https://goo.gl/LCR2gC

Details

Date:
February 21
Time:
11:30 am - 1:00 pm
Event Category:

Venue

1871 – South Classroom
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654 United States
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