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1871 – Google Analytics w/ Google

June 13, 2018 @ 10:00 am - 11:00 am

The purpose of this workshop is to provide an introduction to the Google Analytics interface and provide hands-on support to help startups with any questions or problems they might have.

Workshop Topics will Include:

Measuring the right Key Performance Indicators (KPIs)

Comparison of available attribution models

Exploration of other Google Analytics Solutions (i.e. Data Studio, Google Surveys)

Choosing the right Data Visualization tools

Target Audience:

Startups with limited or no Google Analytics experience, but who ideally have a GA account

Key Takeaways:
The course will provide a brief introduction to the basics of the Google Analytics suite as well as hands-on account insights and strategy discussion from Google employees. The hands-on portion will make up the bulk of the session time.

Presenter Bio(s):

Victoria Bujny

Victoria has worked with companies big and small to develop digital marketing strategies at Google for the last 3 years.

She studied advertising at Michigan State University, where discovered her love for entrepreneurship. She was the community manager at a student-run accelerator and founded an Artup (Art Startup).

She’s passionate about helping entrepreneurs succeed and experience in customer acquisition, digital brand strategy, and digital analytics.

Curren Chadha

At Google, Curren has primarily worked with large companies in the Retail and Branded Apparels space to develop their digital marketing strategies while helping them adopt new technologies to be successful in an increasingly competitive landscape

Before Google, he’s studied business at Emory University in Atlanta. While at Emory, he’s worked with a variety of startups across the world, including in Southeast Asia and West Africa. He’s also worked in the VC space.

He’s passionate about music, travel and business development/strategy.

Register Here: https://goo.gl/FMjLac


June 13, 2018
10:00 am - 11:00 am
Event Category:


CushWake Room 1.08
1871, 222 W Merchandise Mart Plaza #1212w
Chicago, IL 60654 United States
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